Partners and investors

The equine world needs to develop – and we are convinced that collaborations are the best way to do that. Gone are the days when companies in the same industry saw each other as rivals. The future belongs to those who collaborate and share.

Do you have ideas on how we can develop the equine world by spreading knowledge? Make it more fun? Create safer horse ownership? Make it more economical? Contact us, we would like to talk more.

Our thoughts on collaborations

In the era of the Internet of Things, we see many fantastic services being developed for the equine world. It is everything from automatic feeding machines to sensors that measure heart rate and temperature. We want as many smart services as possible to become part of horse people’s everyday lives. By removing costly and complicated obstacles, more intelligent services become a reality. It feels both right and important.


Videquus has strong and stable owners with long-term ambitions to build an international company that contributes to innovation in the equine world.


Skaraborg Invest AB
Local investment in Skaraborg owned by Länsförsäkringar Skaraborg, Gothia Innovation and 16 property owners in Skaraborg. The CEO Carl Henrik Ohlsson is chairman of our board and has a solid background in trotting, and has a great interest in both horses and the Skaraborg area.

Almi Invest Västsverige AB
Almi Invest is the part of Almi that invests equity capital. Almi Invest invests in companies with scalable business ideas and opportunities for long-term value growth. A well-established and stable partner.

Palle Stenberg
Palle founded Nudie Jeans. Palle and Videquus found each other when Palle sat on the jury for a Dragons’ Den event organized by the West Swedish Chamber of Commerce. Palle’s knowledge in areas such as internationalization and brand building is particularly valuable.

Jana Wannius
Jana is a well-established name in horse Sweden and the world. He is an internationally qualified rider and general for Falsterbo Horse Show and Jönköping Horse Show. Jana came in contact with Videquus in connection with the service being offered commercially for the first time in a competition, namely Falsterbo Horse Show 2018.

Twind AB
Twind is run by father and son Görling who have extensive experience in entrepreneurship and business development. Twind invests in start-up companies with the potential to become global operations.

Schottenius Management Group AB
Behind Schottenius Management Group are experienced, committed, and knowledgeable entrepreneurs with experience from everything between IKEA globally and having been involved in founding Lunarstorm. The company today has a combination of its own operations and investments, primarily in start-up companies.


We who founded Videquus are six people with different knowledge and experience that complement each other.

  • Linus Jernbom, CEO of Videquus with experience from Flyinge and a genuine interest in horses.
  • Mats Nordén, horse contractor who i.a. owns the Swedish agency for the Kingsland brand.
  • Orvar Otterstedt, founding idea of Videquus, stock exchange CEO, company and theme builder.
  • Michel André, long experience as CTO in the banking sector with deep knowledge in systems architecture.
  • Per Johansson, electronics engineer and inventor with responsibility for the hardware.
  • Johan Edblad, broad IT knowledge with a focus on image recognition and machine learning.
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